Too many entrepreneurs often give up shortly after beginning as they do not know how to build their reputation online or are placing their reputation farther down the line than their search engine optimization management. In order to become a great entrepreneur, there are many things to learn and at the top of the list is online reputation management. This one topic alone should never be left out of a conversation when you are building your company or fighting your competition.
Today’s technologies have given consumers several different ways in which to provide their own opinion on products and brands, even from their cellphones. For any entrepreneur that is not paying close attention to their online reputation can and will lose money and possibly go bankrupt.
Okay, there are the basics that every entrepreneur needs to know so they can also be involved in branding the business and require the best reputation. This is no longer left to the PR or marketing department.
Basic Knowledge Needed
As a business owner, you may be very excited that you can find your keywords along with your business somewhere in the first three search results on any given search is enough. But, do you really believe that is going to be enough to keep your reputation up and going? Even though you have done your homework and you are at the top of the search engines, consumers when they click your link want information. This means they need to feel socially connected and honestly, if you are only in one of the top ten positions in search results, your competition is also there. You also need more than just a few words of content on your website and you need to have traffic driven to your website.
How does this occur?
This is easier than you might believe as long as you are providing quality content, you will start receiving positive reviews on other websites, find customer testimonials, and grab media attention. This is how today’s consumer’s make decisions on the products or services they will purchase.
Hopefully, you have not hit the net going strong yet, as you do need some advertising prior to launching your website. When you are planning the name of your company, there are specific things that need to be done in order to get all ten spots on search engines and this must be considered before you launch your website, so you will have a much better chance of grabbing all ten spots. The name you choose for your business or company should convey something that will introduce your business but also grab attention at the same time. If you cannot take control of the search engines early in the game, you may not have the opportunity to even start working on your reputation. It is always best to do your homework for your business name so you can ensure that you will be in total control of your brand as well as ensure that there is no negative reputation applied to the name you choose.
Ask for Help to Ensure your Brand becomes #1
Today, there are all kinds of reputation management software programs available that can ensure you understand just where you stand such as RepRevive. Whether you decide to bring in an expert or use a program, you should not be worried about asking for help. When a visitor sees your website for the very first time, you need to ensure that the information, the brand, and even your logo will stay with them for a very long time. Of course, this goes along with search engine optimization, publishing your content on the best websites, and using social media outlets to get your brand on the tongues of those that use Twitter, Facebook, and other social hangouts. Asking for help on these issues is not a failure but is actually a very smart move.
Oh No! An employee found a negative remark!
Do not worry, there are things that can be done to undo this atrocity. The very first thing you need to do is publish quality positive information about your brand or business. You will, of course, need to get started at once and yes, include all those social media outlets. Once there is a negative remark, you begin to drop in the search engines, which is something you do not want to do, but it does not mean that it will cause you as much damage as you might believe as long as you get to work on correcting this negative reputation. Just dropping down a bit in the search engine is not the end of the world as you can quickly fix this problem and obtain all those spots again.
The problem is that negativity never goes away, but can be pushed down the page. The best way to ensure that you do not get negative remarks is to work on preventing the problem in the first place. But, of course, one bad remark will not completely destroy your brand, but you should be prepared to work on getting that reputation back up where it belongs.
Keeping an Eye on Top Executives
This may be hard to believe, but just about everyone is involved in some type of social media outlet. The reputation of your top executives in some cases, even some of your employees can mar the name of your brand. When someone is looking for a company to work with on any type of project, they are not just going to look up just your company’s reputation, read reviews on your business, and learn as much as they can about your brand, but they are also going to do their best to learn about the people in charge. This means that once their social media outlet has been found, whatever they put on that page will go hand and hand with your company. Your executives need to have a clean record across all media outlets and get as many good reviews on themselves as possible. Make friends with the right people and show they are loyal to your brand as well as are knowledgeable of the brand or service.